A couple of years ago trend forecasters at Premiere Vision said a highlighter neon yellow would be a big color for Fall/Winter 2012. I’ve been seeing this color for a while at American Apparel which didn’t mean much since they cater to hipsters. But when I walked into the Gap this holiday season and saw neon yellow everywhere I knew that the self-fulfilling trend forecast had come true! How much to I love this type of yellow?
I visited an abandoned sulfur mine situated in the center of a dormant volcano on White Island to view a super concentrated neon yellow, sulfur. Yes, I like to stare at colors and vacation to spots of geological interest.
My photos and your computer screen do not do sulfur yellow justice. Sulfur yellow looks kind of like a yellow highlighter. So if you imagine that you have a crayola paint set, there’s no way that you can mix the colors to get a yellow this vibrant.
Seeing this color in real life is kind of surreal, because it’s so vibrant, it looks unreal.
I’m still waiting for a wearable yellow that is so vibrant it looks unreal. But until then there are some great approximations for sale in stores now… and they don’t smell like rotten eggs.