Fairytale Fashion Collection
February 24, 2010
Fairytale Fashion is a collection of clothing that uses technology, math, and science to create functioning designs that transform shape and change color. Research and development was shared in weekly web
videos at FairytaleFashion.org as an educational tool used by classrooms across the country. Students suggested fictional design elements which were added to garments through the magic of science.


February 24, 2010, at Eyebeam Atelier in Chelsea, New York City. Models hit the runway while a quartet of circuit bending DJ’s created music from a hacked sewing machine and conductive felt. Seated front row were celebrity scientists, designers, and school children.